As declared by its prominent datestone, 12 Campbell Avenue was built in 1900. The strong and eloquent architecture of the historic building, while subject to overall neglect, its face marred by rust stains, pockmarks and a crumbling cornice, spoke to us as the perfect home for a missing component of the Roanoke art community. Very early photographs of the building as a meat market near the bustling corner of Jefferson and Campbell Avenue, are witness to its essential presence in a burgeoning downtown Roanoke. Today even more so, surrounded by creative spaces, art galleries, the Taubman Museum, high end boutique hotels and first class restaurants.

This historic conversion offers an unmatched architectural dialogue for art, balancing contemporary restraint and historic character. Striking high ceilings, trade heritage, and dramatic scale contrasts beautifully with modern installations, allowing visitors naturally to slow down, engage longer, and connect emotionally with the work.

Renovations will encompass the restoration of the rich, elaborate facade, maintaining the integrity of the original detailing, by focusing on a studied simplicity and coherence, allowing a clearer reading of the historic architecture. A fourteen foot high vestibule with ten foot glass entryways, illuminated by contemporary hanging pendants, will separate the two floors, and present a dynamic approach for the experience of contemporary art.

The preserved early-1900s original tin ceiling adds textured details and highlights a stunning architectural contrast between modern artwork and late19th century industrial craftsmanship. The intricate, stamped metal acts as a stunning character-defining element. It gives the venue a memorable edge, blending historical textures with clean, white display walls, creating a beautiful, high-contrast dynamic and a distinct architectural identity.

Front Entry